Does the end justify the means?
In order to fight against tobacco addiction, the online British pharmacy “Health Express” has organized a very odd advertising campaign. As if the pictures on the packets of cigarette were not enough horrifying and chocking, the pharmacy has decided to make it more real.
And what is more realistic than pictures? Real people!
They organized an awareness campaign in London streets with people disguised in diseased zombies, suffering from illness due to tobacco. They were walking around in the street, wearing masks showing harmful effects of tobacco, and talking to people in order to convince them not to smoke.
If one cannot deny the fact that this campaign has been effective, we also have to admit that it could have been really frightening, to children for instance…
Here is a link to the video: